Call for Papers:
Special Issue of International Journal of Advertising
on Electronic Word of Mouth (e-WOM)
Extended abstract submissions must be received by January 15, 2016.
Full manuscript submissions must be received by June 15, 2016.
This special issue addresses broad questions regarding electronic word
of mouth (e-WOM).
Word-of-mouth (WOM) has long been appreciated for its contribution
to advertising and promotional program successes. e-WOM occurs on
a variety of platforms, such as emails, blogs, consumer review websites
and forums, virtual consumer communities, and social media. With the
advent of Internet-based technologies, identifying influential individuals
in online space and encouraging positive WOM among consumers has
become more and more important. e-WOM has emerged as a new form
of WOM, which facilities information exchange among consumers.
Since social media burst into the public consciousness, the diffusion of
social networks has shaped the scope and pace of e-WOM processes and
created various settings where WOM can generate considerable value for
marketers across the world.
What is the current status of research on e-WOM? How has e-WOM
shaped the advertising field? This special issue will seek to answer these
questions broadly with academic research on e-WOM.
Topics: For this special issue, topics include but are not limited to
the following:
e-WOM in social media (e.g., Twitter, Facebook, Youtube); e-WOM
in virtual communities; Big data and e-WOM; Brand commitment and
e-WOM (e.g., consumer-brand relationships); User-generated content;
Online product reviews and their effects on brands; e-WOM participation
and recommendation; Post adoption behavior; e-WOM valence
(e.g., positive, negative, and neutral); e-WOM measurement; Consumer
behavior in e-WOM (e.g., consumer product judgment, and information
perspectives); Strategies for advancing e-WOM; New technology and e-WOM
Submission and Review Process: All submissions, reviewing and
notification will be conducted electronically through e-mail. If you do not
receive confirmation of your submission within seven days, please contact
the guest co-editors mentioned below. Please submit manuscripts in an MS
WORD document in Times New Roman 12-font. Extended abstract submissions
should follow 2016 Global Marketing Conference (GMC) guidelines. Full
manuscript submissions should have page numbers and be limited to 20 pages
of text in length. References and citations should follow the International
Journal of Advertising style. Please place all tables and figures at the end of
the manuscript (following the references). The manuscripts title page should
include the corresponding author¡¯s name, affiliation, mailing address, telephone
number, and e-mail address. Names and contact information for other authors
should be included as well. Manuscripts submitted to the special issue should
be original contributions and should not be under consideration for any other
publication at the same time. Submissions will be evaluated by a double-blind
review process. Information identifying the submission authors should only be
listed on the title page.
For papers initially submitted to the 2016 Global Marketing Conference (GMC)
at Hong Kong, ONLY papers selected by the special issue co-editors will be
considered for this special edition of the International Journal of Advertising on
electronic word of mouth (e-WOM).
Submissions should be sent to all two guest co-editors: Professor Juran Kim,
Associate Professor of Marketing, Department of Business Administration,
College of Business, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of
Korea, e-mail: jrkim@jj.ac.kr; Professor Shu-Chuan (Kelly) Chu, Assistant
Professor, College of Communication, DePaul University, 1 E. Jackson Blvd.,
Chicago IL 60604, USA, e-mail: SCHU7@depaul.edu
The 2016 Global Marketing Conference (GMC) will be held in Hong Kong in July, 2016.
For more GMC information, please visit: gammaconference.org/2016/.