Call for Papers: 2016
Global Marketing Conference (GMC) Track &
Special Issue
of Journal of Business Research on
Transcultural
experiences within and beyond home
Track Chairs/Special Issue
Guest Editors:
Xiang (Robert)
Li, Ph.D., School
of Tourism and Hospitality Management, Temple University, Philadelphia,
PA19122, USA
Scott Cohen, Ph.D., School of Hospitality and
Tourism Management, University of Surrey, Guildford, Surrey, GU27XH, UK
Manuscript
submissions must be received by January 15, 2016
The 2016 Global
Marketing Conference (http://gammaconference.org/2016) will be held
in Hong Kong, on July 21–24, 2016. The theme of this year¡¯s
conference is Bridging Asia and the World: Global Platform for
Interface between Marketing and Management. We warmly welcome submissions
regarding the topic, ¡°Transcultural experiences within and beyond home¡± for
consideration for one of the conference tracks and for a special issue
of the Journal of Business Research.
This
¡°Transcultural experiences within and beyond home¡± track deals with various
aspects of transcultural issues, or business-related concepts that
"transcend cultural boundaries" (Brink, 1999, p. 7). As opposed to a
cross-cultural focus, which is concerned with differences across cultures,
transculturalism focuses on issues that extend through all human cultures.
Emphases will be given to transcultural issues in the contexts of tourism,
hospitality, leisure and recreation, service management, and experiential
marketing. Transcending cultural boundaries may include not only those of
nationality, but also for instance, boundaries of ethnicity, religion and
subculture. While physical distance and/or the crossing of national borders is
often an important factor in transcultural experiences, it is not crucial.
Transcultural experiences can also take place closer to home. Both conceptual
and empirical, quantitative, qualitative or mixed method studies are welcome.
The editors are particularly interested in research with wider global
significance (i.e., beyond case studies) and encourage submissions regarding
understudied regions and contexts.
Some example
dimensions of topics include, but are not limited to the following:
• Distinguishing
transcultural issues from cross-cultural issues, and the implications of the
former for business decisions, processes and activities
• Transcultural
issues that transcend ethnicity, religion, social class and/or subculture and
their relevance to business concepts and practices
• Transcultural
experiences in or near the ¡®home¡¯ environment and their relationships to
business situations
• Transcultural
consumption and experiences at domestic, cross-border, intra-regional and/or
long-haul international scales
• Studies of the
above as they relate to the consumption, management, marketing and/or the
planning contexts of tourism, hospitality, leisure, recreation, and/or service
experiences
• Studies of the
above from within emerging world regions, especially from geographical contexts
within the Middle East, Africa or Latin America
All submissions,
reviewing and notification will be conducted electronically. If you do not
receive confirmation of your submission within seven days, please contact the
track chairs. Please submit manuscripts in an MS WORD document in Times New
Roman 12-font. All papers accepted for review will be subjected to a double
blind peer review procedure. Initial submissions for the conference track
should have page numbers and be limited to 20 pages of text in length (double
space). The format of the papers must comply with the Journal of
Business Research guidelines. Please place all tables and figures at
the end of the manuscript (following the references). Information identifying
the submission authors (affiliation, mailing address, telephone number, and
e-mail address) should only be listed on the title page.
The top papers
presented in the ¡°Transcultural experiences within and beyond home¡± conference
track will be considered for a special issue in the Journal
of Business Research. If you are interested in publishing in thisspecial issue,
please clearly indicate so to the track chairs. Once selected, you will be
invited to submit your full paper for further review with JBR.
Please submit
your paper before January 15, 2016 to the Track Chairs/Special Issue
Guest Editors: Xiang (Robert) Li (robertli@temple.edu) and
Scott Cohen (s.cohen@surrey.ac.uk).