Call for Papers:
Special Section of the Journal of Advertising on
¡°Luxury Brand Management in Advertising¡±
Extended Abstract Submission Deadline: January 15th, 2016
Full Paper Submission Deadline: June 15th, 2016
This Journal of Advertising will publish a special section on ¡°Luxury Brand Management in Advertising¡±.
The theme of ¡°Luxury Brand Management in Advertising¡± is emerging as a new area of advertising
in the global community. Offering a creative and innovative solution, advertising becomes a strategic
marketing tool in the luxury brand management. This special track seeks manuscripts that explore
theoretical understanding of global luxury brand management in advertising. More specifically, this
track aims to explore how luxury brand advertising can be theoretically conceptualized and understood
as a process of communication in the global marketplace.
Topics for the JA Special Section (but are not limited to):
Theoretical model of luxury brand advertising
Measurement of the perceived luxury value of a product or a brand in advertising
Luxury brand exposure and effectiveness of advertising
Information processing in luxury brand advertising
Social and psychological perspectives of luxury brand advertising
Celebrity endorsement in luxury brand advertising management
Roles of social media and information dissemination in luxury brand advertising
Strategic planning and managing luxury brand advertising
Benefits or risks of advertising for luxury brands
Cross-cultural issues in luxury brand advertising
Other marketing communications in the luxury brand management
Technology integration and application in luxury brand advertising
Double blind and peer review process for all of the submissions
Submission Deadlines
- Authors should submit their extended abstracts to the Track Chair of ¡°Luxury Brand Management in
Advertising¡± at the 2016 Global Marketing Conference at Hong Kong to be qualified for this JA
Special Section.
- Submission Guidelines of the extended abstract to 2016 GMC at Hong Kong:
http://gammaconference.org/2016/
- Track Chair: Eunju Ko (Yonsei University), ejko@yonsei.ac.kr
Full paper submission deadline: June 15th, 2016
- Authors should submit their full papers to the Guest Editor of this JA Special Section on
¡®Luxury Brand Management in Advertising¡¯ for the formal review.
- All papers should be formatted according to the JA Submission Guidelines:
http://www.tandfonline.com/toc/ujoa20/current
Submissions and inquiries should be directed to:
Guest Editor of this JA Special Section:
Eunju Ko (Yonsei University), ejko@yonsei.ac.kr