Call for Papers:
Special Issue of the Journal of Public Policy & Marketing
¡°Global Perspectives in Public Policy & Marketing¡±
A Special Issue on ¡°Global Perspectives in Public Policy and Marketing¡± will
include outstanding papers presented at ¡°Global Perspectives in Public
Policy & Marketing¡± track of the 2016 Global Marketing Conference (GMC)
at Hong Kong.
Extended abstract submission deadline for 2016 GMC: Jan. 15, 2016
Full paper submission deadline for JPP&M: Sept. 15, 2016
Globalization: ¡°¡¦the inexorable integration of markets, transportation
systems, and communication systems to a degree never witnessed
before – in a way that is enabling corporations, countries, and
individuals to reach around the world farther, faster, deeper, and
cheaper than ever before, and in a way that is enabling the world
to reach into corporations, countries, and individuals farther, faster,
deeper, and cheaper than ever before¡± (Friedman (1999, p. 3).
The 2016 Global Marketing Conference (GMC) will be held in Hong Kong,
on July 21– 24, 2016. This year¡¯s conference theme is, ¡°Bridging Asia and
the World: Global Platform for Interface between Marketing and
Management.¡± A special Conference track on Marketing and Public
Policy offers an exciting opportunity to answer a call for research that
considers global issues in marketing and public policy.
Marketers who wish to offer products or services in multiple countries
must all do the same fundamental work. A huge global consumer
products maker like Nestlé may develop a new family of beverage brands
to be sold in several countries in Africa, while a woman in a rural village
in the Mekong Delta of Vietnam may find that consumers in the United
States desire baskets that she makes from dried water hyacinth stems.
Each of these must find consumers who want what they make. Even still,
a constantly changing maze of legal restrictions may exist with each
geographical boundary that is encountered, and both marketers and
those who regulate marketing activities must pay close attention to
many domestic as well as international laws including those that govern
market entry, antitrust, product liability, consumer protection and
intellectual property rights. Technologies involving transportation,
manufacturing, and communication may all play a role in facilitating and
impeding the process for business entities as well as consumers.
Thus the premier academic and professional journal that examines the
mutual impact of marketing and governmental decision making on economic
performance, consumer welfare, and business decisions, in conjunction
with the Global Marketing Conference, solicits papers that address the expanse
of regulatory, legal, and ethical issues that exist in international marketing
interactions. We encourage the submission of rigorous, thoughtful and
innovative conceptual papers, literature reviews, case studies, empirical
studies and practice papers using a wide range of methodologies that
contribute significant implications for marketing and public policy.
Topics that would be appropriate for this conference track and special issue
might include, but are not limited to, a broad range of marketing and
consumer-related public policy issues:
Global perspectives on climate change or other environmental
concerns (for example, sustainability and/or recycling)
Global perspectives on intellectual property (copyright, patent,
trademark, trade secret)
Sourcing, supply, and other distribution issues related to cultural
perceptions of corruption or unethical behaviors
Market research – legal or regulatory issues related to the
collection, storage and transmission of data.(e.g., privacy issues
in various markets)
Labelling issues in major markets
Marketing to minority groups in non-U.S. contexts, issues related to
immigration
Impacts of political risk and terrorism on marketing decision making
Pricing regulation across markets - price controls, resale price maintenance,
price freezes, value added systems and taxation
Legal/regulatory issues in developing economies or protection of
¡°bottom of the pyramid¡± consumers
Current regulation of advertising or other promotion practices in
major markets – for example, food, to children, controversial
products or content, sales tactics
Transnational or extraterritorial issues with respect to online or
mobile marketing practices
All submissions, reviewing and notification will be conducted electronically
through email. If you do not receive confirmation of your submission within
seven days, please contact the track chairs. Please submit extended abstracts
in a Microsoft Word document using Times New Roman 12- font. Submissions
should have page numbers and be limited to 5 pages of text in length. References
and citations should follow the Journal of Public Policy & Marketing guidelines
style. Please place all tables and figures at the end of the manuscript (following
the references). The manuscripts title page should include the corresponding
author¡¯s name, affiliation, mailing address, telephone number, and e-mail address.
Names and contact information for other authors should be included as well.
Submissions will be evaluated by a double-blind review process. Information
identifying the submission authors should only be listed on the title page.
ONLY papers selected from those presented at ¡°Global Perspectives in Public
Policy & Marketing¡± track of the 2016 Global Marketing Conference in Hong
Kong will be considered for the special issue of the Journal of Public Policy &
Marketing.
Submission:
Submissions should be sent to both track chairs/guest editors. Authors may
contact the track chairs with inquiries relating to the issue.
Special Issue Editors/Conference Track Chairs:
Professor Kyung Hoon Kim, Dept. of Business Administration,
College of Business, Changwon National University,
Changwon, Gyeongnam, Republic of Korea,
stride@changwon.ac.kr, Tel: +82 55 213 3346; Fax: +82 55 263 9096
Professor Steven W. Kopp, Sam M. Walton College of Business,
University of Arkansas, 323 WCOB, Department of Marketing,
Fayetteville, AR 72701 USA,
skopp@uark.edu, Tel. +1-479-575-3228, Fax +1-479-575-8407
2016 GMC Conference submission guidelines:
http://gammaconference.org/2016/sub03_01.html
Submission guidelines for the journal:
https://www.ama.org/publications/JournalOfPublicPolicyAndMarke
ting/Pages/About.aspx
Information about the Global Marketing Conference:
http://gammaconference.org/2016/
About the Journal of Public Policy & Marketing
The Journal of Public Policy & Marketing (JPP&M) is the premier academic
and professional journal that chronicles and analyzes the joint impact of
marketing and governmental policies and actions on economic
performance, consumer welfare, and business decisions. Written for
concerned marketing scholars, policymakers, government officials,
legal scholars, practicing attorneys, and executives, JPP&M examines
the interface between marketing and public policy and the functioning
and performance of the nation's economy. Articles encompass broad
societal concerns that range from environmental and health-related
issues to privacy and financial well-being. JPP&M is highly respected for
its topical and insightful commentary. JPP&M seeks to publish world
class scholarship which examines these issues from an interdisciplinary,
international, and comparative perspective. Papers submitted to the
Journal of Public Policy & Marketing should be explicit about the
contribution to marketing and public policy, including what policies or
potential policies are at issue, for which policy makers the paper is
relevant, and how the paper contributes to these policy makers
understanding of and ability to address the focal issues.
References
Friedman, Thomas L. (2002) Longitudes and Attitudes: Exploring the World After
September 11, New York: Farrar, Straus, and Giroux.