Call for Papers:

Special Issue of the Journal of Public Policy & Marketing

¡°Global Perspectives in Public Policy & Marketing¡±

A Special Issue on ¡°Global Perspectives in Public Policy and Marketing¡± will

include outstanding papers presented at ¡°Global Perspectives in Public

Policy & Marketing¡± track of the 2016 Global Marketing Conference (GMC)

at Hong Kong.

Extended abstract submission deadline for 2016 GMC: Jan. 15, 2016

Full paper submission deadline for JPP&M: Sept. 15, 2016

Globalization: ¡°¡¦the inexorable integration of markets, transportation

systems, and communication systems to a degree never witnessed

before – in a way that is enabling corporations, countries, and

individuals to reach around the world farther, faster, deeper, and

cheaper than ever before, and in a way that is enabling the world

to reach into corporations, countries, and individuals farther, faster,

deeper, and cheaper than ever before¡± (Friedman (1999, p. 3).

The 2016 Global Marketing Conference (GMC) will be held in Hong Kong,

on July 21– 24, 2016. This year¡¯s conference theme is, ¡°Bridging Asia and

the World: Global Platform for Interface between Marketing and

Management.¡± A special Conference track on Marketing and Public

Policy offers an exciting opportunity to answer a call for research that

considers global issues in marketing and public policy.

Marketers who wish to offer products or services in multiple countries

must all do the same fundamental work. A huge global consumer

products maker like Nestlé may develop a new family of beverage brands

to be sold in several countries in Africa, while a woman in a rural village

in the Mekong Delta of Vietnam may find that consumers in the United

States desire baskets that she makes from dried water hyacinth stems.

Each of these must find consumers who want what they make. Even still,

a constantly changing maze of legal restrictions may exist with each

geographical boundary that is encountered, and both marketers and

those who regulate marketing activities must pay close attention to

many domestic as well as international laws including those that govern

market entry, antitrust, product liability, consumer protection and

intellectual property rights. Technologies involving transportation,

manufacturing, and communication may all play a role in facilitating and

impeding the process for business entities as well as consumers.

Thus the premier academic and professional journal that examines the

mutual impact of marketing and governmental decision making on economic

performance, consumer welfare, and business decisions, in conjunction

with the Global Marketing Conference, solicits papers that address the expanse

of regulatory, legal, and ethical issues that exist in international marketing

interactions. We encourage the submission of rigorous, thoughtful and

innovative conceptual papers, literature reviews, case studies, empirical

studies and practice papers using a wide range of methodologies that

contribute significant implications for marketing and public policy.

Topics that would be appropriate for this conference track and special issue

might include, but are not limited to, a broad range of marketing and

consumer-related public policy issues:

Global perspectives on climate change or other environmental

concerns (for example, sustainability and/or recycling)

Global perspectives on intellectual property (copyright, patent,

trademark, trade secret)

Sourcing, supply, and other distribution issues related to cultural

perceptions of corruption or unethical behaviors

Market research – legal or regulatory issues related to the

collection, storage and transmission of data.(e.g., privacy issues

in various markets)

Labelling issues in major markets

Marketing to minority groups in non-U.S. contexts, issues related to

immigration

Impacts of political risk and terrorism on marketing decision making

Pricing regulation across markets - price controls, resale price maintenance,

price freezes, value added systems and taxation

Legal/regulatory issues in developing economies or protection of

¡°bottom of the pyramid¡± consumers

Current regulation of advertising or other promotion practices in

major markets – for example, food, to children, controversial

products or content, sales tactics

Transnational or extraterritorial issues with respect to online or

mobile marketing practices

All submissions, reviewing and notification will be conducted electronically

through email. If you do not receive confirmation of your submission within

seven days, please contact the track chairs. Please submit extended abstracts

in a Microsoft Word document using Times New Roman 12- font. Submissions

should have page numbers and be limited to 5 pages of text in length. References

and citations should follow the Journal of Public Policy & Marketing guidelines

style. Please place all tables and figures at the end of the manuscript (following

the references). The manuscripts title page should include the corresponding

author¡¯s name, affiliation, mailing address, telephone number, and e-mail address.

Names and contact information for other authors should be included as well.

Submissions will be evaluated by a double-blind review process. Information

identifying the submission authors should only be listed on the title page.

ONLY papers selected from those presented at ¡°Global Perspectives in Public

Policy & Marketing¡± track of the 2016 Global Marketing Conference in Hong

Kong will be considered for the special issue of the Journal of Public Policy &

Marketing.

Submission:

Submissions should be sent to both track chairs/guest editors. Authors may

contact the track chairs with inquiries relating to the issue.

Special Issue Editors/Conference Track Chairs:

Professor Kyung Hoon Kim, Dept. of Business Administration,

College of Business, Changwon National University,

Changwon, Gyeongnam, Republic of Korea,

stride@changwon.ac.kr, Tel: +82 55 213 3346; Fax: +82 55 263 9096

Professor Steven W. Kopp, Sam M. Walton College of Business,

University of Arkansas, 323 WCOB, Department of Marketing,

Fayetteville, AR 72701 USA,

skopp@uark.edu, Tel. +1-479-575-3228, Fax +1-479-575-8407

2016 GMC Conference submission guidelines:

http://gammaconference.org/2016/sub03_01.html

Submission guidelines for the journal:

https://www.ama.org/publications/JournalOfPublicPolicyAndMarke

ting/Pages/About.aspx

Information about the Global Marketing Conference:

http://gammaconference.org/2016/

About the Journal of Public Policy & Marketing

The Journal of Public Policy & Marketing (JPP&M) is the premier academic

and professional journal that chronicles and analyzes the joint impact of

marketing and governmental policies and actions on economic

performance, consumer welfare, and business decisions. Written for

concerned marketing scholars, policymakers, government officials,

legal scholars, practicing attorneys, and executives, JPP&M examines

the interface between marketing and public policy and the functioning

and performance of the nation's economy. Articles encompass broad

societal concerns that range from environmental and health-related

issues to privacy and financial well-being. JPP&M is highly respected for

its topical and insightful commentary. JPP&M seeks to publish world

class scholarship which examines these issues from an interdisciplinary,

international, and comparative perspective. Papers submitted to the

Journal of Public Policy & Marketing should be explicit about the

contribution to marketing and public policy, including what policies or

potential policies are at issue, for which policy makers the paper is

relevant, and how the paper contributes to these policy makers

understanding of and ability to address the focal issues.

References

Friedman, Thomas L. (2002) Longitudes and Attitudes: Exploring the World After

September 11, New York: Farrar, Straus, and Giroux.