Journal of Business Research Special Issue, Deadline: January 15, 2016
This JBR special issue will include selected papers from research reports presented at the 2016 Global
Marketing Conference at Hong Kong, July 21-24, 2016. Venue: Hong Kong.
All of papers submitted to the 2016 GMC at Hong Kong are eligible for review toward inclusion in
the special issue of JBR.Best of the best papers presented in all of tracks in the 2016 GMC at Hong
Kong will be eligible for this special issue.
In honor of the 2016 Global Marketing Conference at Hong Kong organized by Global Alliance of
Marketing & Management Associations and co-hosted by American Marketing Association, European
Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing
and Distribution, International Textiles and Apparel Association, Korean Scholars of Marketing Science,
and Lingnan University, the JBR will publish a Special Issue with suitable papers presented at this
conference. The JBR focuses on presenting applications of empirical research to practical situations
and theoretical findings to the reality of the business world.
Topics for the JBR special issue focus on, but are not limited to, the following:
Marketing and Entrepreneurship
(Re-)establishing Trust in Corporations
International Marketing and Export Management
Channel Management
Corporate Branding, Luxury Marketing & Identity-based Value Management
Marketing and New Product Development Capabilities
Marketing Anthropology Research (MAR): Artifacts/Closet Digs, Field Experiments, and Direct Observation of Marketing and/or Customer Interactions and Other Behaviors
Global Trends in Sport Management
Services Marketing
Transcultural Experiences within and beyond Home
Intercultural Communications
Advertising and Branding
Marketing Education
Consumer Lifestyles in a Global Market: Challenges and Opportunities
Luxury Brand-Building
International Marketing
Designer Body as a Global Product
Beauty Business and Medical Tourism
Global Marketing, Identities and Desires
Country Predispositions: COO Images, Ethnocentrism, Disidentification, Affinity and Animosity
Emotional Labor in Retail Services & B2B Settings
Marketing Strategy and Management
Consumer Behavior in Health and Leisure Industries
Trends in Physical and E-commerce Retailing
Food, Hospitality and Tourism Marketing
Marketing Managers' Decision Making
Innovations in Global Fashion Marketing
Branded Entertainment and Product Placement
Consumption and Marketing in Multicultural Marketplaces
Wine Marketing and Management
Consumer Decision Making and Quality Signal
Interactive Marketing Communication
Cross-Cultural Consumer Behavior
Consumers, Brands and Brand Management
Art, Design, Culture and Brand Management
Relationship Marketing
Strategic Retail Management
New Consumer Times for Marketers – How Recent Consuming Trends Challenge the Way we¡¯ve Considered Marketing Tactics & Strategies
Product Innovation and Diffusion in Emerging Markets
Marketing in Emerging Markets: Challenges & Opportunities
Stakeholders-brand Relationships
Mobile Marketing
Mobile Advertising
Explore the Role of the Interaction of Cooperation and Competition
The Future of Customer Equity: Expanding Its Validity and Implication
Product Innovation and Service Marketing
Fashion Digital Strategy and Practice
Strategic Marketing
Marketing 2.0: Digital Consumers and Interactive Marketing
Business to Business Marketing in Fashion
Theoretical and Practical Evolution of Retailing
New Product Design Innovation in Marketing
Brand Marketing in the Digital Age
Marketing and Business Ethics
Financial Impacts of Marketing Strategy
Electronic Word of Mouth (eWOM)
Marketing for Humanship
Sustainable Marketing in Asia and the World
Marketing in General
All papers submitted to the 2016 Global Marketing Conference at Hong Kong are eligible for review for inclusion
in the JBR special issue. Scholars seeking consideration of their papers for publication in this special JBR issue
should submit their papers for consideration for the 2016 Global Marketing Conference at Hong Kong and this
JBR special issue to the JBR Guest Co-Editor by January 15, 2016: Prof. Eunju Ko (GAMMA President),
Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu,
Seoul, 120-747, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.