Theme: Bridging Asia and Europe in Marketing Research Co-Hosts: European Marketing Academy Global Alliance of Marketing and Management Associations Organizer: Korean Scholars of Marketing Science Partners: Center for Sustainable Culture & Service, Yonsei University Korean Economy & Management Development Institute Co-Chairs: Udo Wagner (University of Vienna), Sang-Hoon Kim (Seoul National University) Venue: University of Groningen, Groningen, Netherlands Date: 23rd