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2021-05-23 22:32:16

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2021 EMAC-GAMMA Joint Symposium (Madrid, Spain, May 26-27, 2021)

<2021 EAMC-GAMMA Joint Symposium>

Theme: New Growth in the Digital Marketing Age
Co-Chairs: Roland T. Rust (University of Maryland)
Yerim Chung (Yonsei University)
Co-Hosts: European Marketing Academy
Global Alliance of Marketing & Management Associations
Organizer: Korean Scholars of Marketing Science
Date: May 26-26, 2021
Venue: ESIC Business & Marketing School, Madrid, Spain
Conference Format: Virtual Conference
Conference Homepages:
https://www.xcdsystem.com/emac/program/66zPRF7/index.cfm?pgid=2224
http://www.emac2021conference.org/r/default.asp?iId=JDDGMM

Session 1:2021 EMAC-GAMMA Joint Symposium(May 26 16:30-18:00 Seoul Time) Session Co-Chairs: Roland T. Rust (University of Maryland) Eun-Ju Lee (Sungkyunkwan University)
The influence of cognitive resource depletion on creative idea generation: Analysis on creativity, product value and attitude toward new product idea	Jongwan Cho		Yonsei University
	Juhee Yoo		Yonsei University
	Subin Im		Yonsei University
Public perception in esports: Dimension analysis and general scale development	Jongho Kim		Seoul National University
	Kihan Kim		Seoul National University
The influence of service experience quality on repurchase intention in B2B environment	Seochul Jang		Changwon National Univesity
	Joonheui Bae		Kyungpook National University
	C. Anthony Di Benedetto		Temple University
	Kyung Hoon Kim		Changwon National University
The effect of service Innovation on customer equity	Qi (Jasmine) Jiang		Changwon National University
	Kyung Hoon Kim		Changwon National University
	Sang Jin Kim		Changwon National University
	Hakil Moon		Eastern Michigan University
	Hee-jung Yoon		Changwon National University
Session 2:2021 EMAC-GAMMA Joint Symposium(May 26 18:00-19:30 Seoul Time) Session Co-Chairs: Yerim Chung (Yonsei University) Kihan Kim (Seoul National University)
Interaction Between Luxury Brand and Customers: From the Perspectives of Service Moments of Truth in the Digital Context	Minjung Cho		Yonsei University
	Eunju Ko		Yonsei University
The effect of digital sterilization experience on consumer response in streaming service	Jin Soo Kim		Changwon National University
	Kyeong Kook Jang		Changwon National University
	Joonheui Bae		Kyungpook National University
	Hakil Moon		Eastern Michigan University
	Kyung Hoon Kim		Changwon National University
Allocating monetary incentives in food delivery platforms	Yerim Chung		Yonsei University
	Taejoon Park		Yonsei University
Session 3:2021 EMAC-GAMMA Joint Symposium(May 27 16:30-18:00 Seoul Time) Session Co-Chairs: Roland T. Rust (University of Maryland) Subin Im (Yonsei University)
Brains reveal immediate consumption behaviors during the COVID-19 pandemic	Meiling Yin	Sungkyunkwan University
	Hanna Choi,	Sungkyunkwan University
	Eun-ju Lee	Sungkyunkwan University
Consumer cancellation behavior in Korean on-demand service platforms	Gyeong-min Kim	Kyungpook National University
	Joonheui Bae	Kyungpook National University
	Dong Mo Koo	Kyungpook National University
Spatial accessibility to public sport facilities and sport participation	Yoonji Ryu	Seoul National University
	Kihan Kim	Seoul National University
Understanding the fashion consumers value to online shopping in the post Covid-19 Era: A laddering and means-end chain approach	Dayun Jeong	Yonsei University
	Charles R. Taylor	Villanova University
	Eunju Ko	Yonsei University
The effect of integration quality for omni-channel on intention to reuse	Sangchul Son		Changwon National University
	Joonheui Bae		Kyungpook National University
	Kyung Hoon Kim		Changwon National University
Session 4:2021 EMAC-GAMMA Joint Symposium(May 27 18:00-19:30 Seoul Time) Session Co-Chairs: Roland T. Rust (University of Maryland) Eunju Lee (Sungkyunkwan University)
Fusion of Artificial Intelligence and Social Media Consumer Neuroscience	Jing Zhang		Kookmin University
	Eun-Ju Lee		Sungkyunkwan University
Insights for Consumer Mindset Influences	Juran Kim		Jeonju University
Recommendation systems reduce information overload perception and rise up excitement and anticipation of joy. What force stands behind the consumer's choice on Netflix?	Olga Kim		Sungkyunkwan University
	Eun-Ju Lee		Sungkyunkwan University
The effect of self-augmentation using AR digital technologies: The Moderating Role of Narcissism	Han Na Choi		Sungkyunkwan University
	Eun-Ju Lee		Sungkyunkwan University