New Submission Deadline of Extended Abstract: May 29, 2020
This JBR special issue will include selected papers from research reports presented at the 2020 Global Marketing Conference at Seoul,Republic of Korea, November 5-8, 2020.
All of papers submitted to the 2020 GMC at Seoul are eligible for review toward inclusion in the special issue of JBR.Best of the best papers presented in all of tracks in the 2020 GMC at Seoul will be eligible for this special issue.
In honor of the 2020 Global Marketing Conference at Seoul organized by Global Alliance of Marketing & Management Associations and co-hosted by American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, Korean Scholars of Marketing Science, and Sogang University, the JBR will publish a Special Issue with suitable papers presented at this conference. The JBR focuses on presenting applications of empirical research to practical situations and theoretical findings to the reality of the business world.
Topics for the JBR special issue focus on, but are not limited to, the following:
Marketing and Entrepreneurship
Leveraging Big Data to Create Value for Consumers and Firms
Marketing to Aging Consumers
Decision-Making in International Marketing
Global Perspectives in Business-to-Business Marketing
Technological Change as Challenge to Corporate and Brand Identity
Asian Specialties and Marketing
Future of Advertising
Theoretical and Practical Evolution of Retailing
Advertising and Branding
History and Marketing
Retail Merchandising and Innovation
Strategic Market Management
Transformative Service Research
Marketing Manager’s Decision Making
New Marketing & Management in Global Digital World
The Role of Luxuriousness in High-End Brand Advertising
Interactive Marketing Communications
Innovative Marketing Management
Evolutions in Fashion Marketing
New Technologies, Market Understanding and Fashion Marketers’ Decision Making
International Marketing at the Crossroads of Globalization 4.0
Integrated marketing communication
Trend Forecasting and Sustainable Design-Business Practice
Humanship Marketing and Social Innovation
Business Model Innovation for Customer Value and Sustainable Business
Strategy & Innovation in Fashion, Beauty and Luxury
Fans and Sport Consumers in the Digital Era
Neuromarketing and Psychophysiology
Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline
Global Branding and International Consumers
Marketing in General
All papers submitted to the 2020 Global Marketing Conference at Seoul are eligible for review to be included in this JBR special issue. Scholars seeking consideration of their papers for publication in this special JBR issue should submit their extended abstracts or full papers to proper tracks of the 2020 Global Marketing Conference at Seoul and notify their intention to publish their papers in this JBR special issue to a proper track chair by May 29, 2020.
Guest Editor: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 120-747, Republic of Korea, email@example.com, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.
For More Information:
Global Alliance of Marketing & Management Associations,