2015 Global Business Review Competition: Case and Research
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2015 Global Business Review Competition:
Case and Research
Theme: Dynamic Marketing and Management in Global Business Environment
Host: Global Alliance of Marketing & Management Association
Partners: Korean Scholars of Marketing Science
Center for
Sustainable Culture and Service, Yonsei University
Korea Economy &
Development Institute
2015 Global Business
Review Competition Committee Chair:
Prof. Eun Young Kim, Chungbuk
National University
Global Alliance of Marketing & Management Association (GAMMA),
Korean Scholars of Marketing Science (KSMS), Center for Sustainable Culture and
Service, Yonsei University, and Korea Economy & Development Institute
(KEMDI) proudly announce that 2015 Global Business Review Competition is open
to graduate and undergraduate students
(except doctoral students) who are interested in studying business
practices and theories.
Objective: Making a significant contribution to the advancement of business
practice and theory
Topics for competition: Marketing strategies for 1) or 2) are required to be submitted.
Case study on business practice(s)
Academic research on business practice or theory
Submission: MS Power Point format, less than 20 pages excluding title and
contents
Award Money and Airplane
Ticket:
Award
Award Money + Airplane Ticket
Number of Team(s)
Premier Award
US$ 1.000 + One round trip airplane
ticket to Korea (economy class)
1
Excellent Award
US$ 500 + One round trip airplane
ticket to Korea (economy class)
1
Honorable Mention
US$ 300 + One round trip airplane
ticket to Korea (economy class)
1
Time Table:
Submission Deadline: Oct. 9th, 2015
Announcement of the 1st Screening: Oct. 16th,
2015
Final presentation and Award Ceremony: At Yonsei University Nov. 14th,
2015
Qualifications:
Undergraduate and graduate student(s), excluding doctoral
student(s), in 4 year college or university in the world
A team should consist of 4 members at maximum from any major
Recommendation signed by his/her or their advising professor is
required.
Evaluation Criteria: Expertise, Evidence, and Original Point of View
Legal Matters:
GAMMA holds copy rights of submitted materials.
Award will be cancelled if the winner is found to practice
plagiarism.