Professor Sandra Loureiro (ISCTE-IUL) recently online-published her paper in Journal of Marketing.

Title of Paper: Brand Coolness

Authors: Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, Richard P. Bagozzi

- Published June 19, 2019

- https://journals.sagepub.com/doi/abs/10.1177/0022242919857698