Call for
Papers: 2016 Global Marketing Conference at Hong Kong
Date: July 21-24, 2016
Submission Deadline: January 15, 2016
Venue: Hong Kong
Hosts:
- American Marketing
Association
- European Marketing Academy
- Australian & New Zealand Marketing Academy
- Japan Society of Marketing and Distribution
- Korean Scholars of Marketing Science
- International Textile and Apparel Association
- Lingnan University Organizer:
- Global Alliance of Marketing
& Management Associations
Partners:
- China Marketing Association
(China)
- AEMARK (Spain)
- Greek Marketing Academy
(Greece)
- Aalto University Executive
Education (Finland)
- Aalto University School of
Business (Finland)
- Harbin Institute of
Technology (China)
- Center for Sustainable
Culture & Service, Yonsei University (Republic of Korea)
- Neuromarketing Science &
Business Association
Sponsors:
- National Research Foundation
(Republic of Korea)
- Korea Economy and Management
Development Institute (Republic of Korea)
Conference Co-Chairs:
- Roland T. Rust (University
of Maryland)
- Gerrit van Bruggen (Erasmus
University)
- Sharyn Rundle-Thiele
(Griffith University)
- Jaihak Chung (Sogang
University)
- Patrick Poon
(Lingnan University)
Academic Excellence Committee
Chair:
- Charles R. Taylor (Villanova
University)
Joint Symposia:
- 2016 EMAC-GAMMA
Joint Symposium
- 2016 ANZMAC-GAMMA
Joint Symposium
- 2016 JSMD-GAMMA Joint
Symposium
- 2016 ITAA-GAMMA Joint
Symposium
- 2016 Aalto
University-GAMMA Joint Symposium
- 2016 AEMARK-GAMMA
Joint Symposium
- 2016 HIT-GAMMA
Joint Symposium
- 2016 LU-GAMMA
Joint Symposium
- 2016 GMA-GAMMA
Joint Symposium
- 2016 NMSBA-GAMMA
Joint Symposium
Sponsoring Journals: Special Issues or
Sections
- Journal of Business
Research (SSCI): 4 special issues
1) GAMMA President's
Choice Awards
2) Transcultural
Experiences within and beyond Home
3) Marketing
Anthropology Research
4) Building, Testing,
and Comparing Theories based on Asymmetric versus Symmetric Tests
- International
Journal of Advertising (SSCI): Electronic word of Mouth (e-WOM)
- Journal of Global
Scholars of Marketing Science
(KCI & ABDC)
1) Marketing in
Emerging Markets
2) Field and Historical
Ethnographic and Mixed Methods Strategies in Research in
Marketing for Achieving the Everlasting Quest for Excellence
- Journal of Global
Fashion Marketing (KCI & ABDC):
Global Fashion Marketing and
Management
- Journal of Brand
Management (SCOPUS)
: Corporate Branding and
Identity-based Value Management in a Global Context