2016 KSMS International Conference
Extended Submission Deadline: October 10th, 2016
Theme
Reshaping Marketing and Management for the Global Future
Host
Center for Sustainable Culture & Service, Yonsei University
Organizers
Korean Scholars of Marketing Science
Global Alliance of Marketing & Management Associations
Partners
Australian & New Zealand Marketing Academy
Keio University
National Research Foundation of Korea
Korea Economy & Management Development Institute
Conference Chair
Charles R. Taylor (Villanova University), charles.r.taylor@villanova.edu
Venue
Samsung Hall, Yonsei University, Seoul, Republic of Korea
Date
November 12th – 13th , 2016
Extended Submission Deadline
October 10th, 2016
Submission Guidelines
Please refer to ¡®KSMS International Conference Guidelines for Final Submission¡¯ at (http://www.kams.org/).
Submit Your Paper to:
Central Office, Korean Scholars of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
e-mail: gammacentraloffice@gmail.com
Program (Nov. 12th, 2016)
09:00~ 11:00
2016 KSMS Doctoral Dissertation Award Competition
2016 Global Business Review Competition: Case and Research
11:00~ 12:00
Editorial Board Meetings:
- Journal of Global Scholars of Marketing Science
- Journal of Global Fashion Marketing
- Journal of Global Sport Management
12:00 ~ 12:30
Board Meeting
12:00 ~ 13:00
Lunch
12:30 ~ 13:00
Registration
13:00 ~ 14:20
Opening Ceremony
- Welcoming Speeches:
Seong-Yeon Park (Ewha Women¡¯s University), President of Korean Scholars of Marketing Science
Charles R. Taylor (Villanova University), Conference Chair
- Keynote Speech:
Naveen Donthu (Georgia State University)
Editor-in-Chief of Journal of Business Research
- Marketing Pioneer Award
14:30 ~ 16:00
Academic Sessions Part I and Symposiums
16:10 ~ 17:40
Academic Sessions Part II and Symposiums
17:40~ 18:00
Reception:
- Awards Ceremony:
JGSMS Best Paper Award 2016 / JGSMS Best Reviewer Award 2016
JGFM Best Paper Award 2016 / JGFM Best Reviewer Award 2016
Best Conference Paper Award
KSMS Service Excellence Award; Doctoral Dissertation Award
Global Business Review Competition Award
Invited Exhibition: 2016 GAMMA Young Artist Competition (Nov. 8-12, 2016)
Mapping a Global Art and Innovation Landscape
Co-Hosts
Nov. 8-12, 2016
Muak Rotary Exhibition Hall, Yonsei University
Korean Economy & Management Institute
Committee Chair
Jee Hyun Lee (Yonsei University), ez2@yonsei.ac.kr
2016 ANZMAC - KSMS Joint Symposium in Seoul
New Marketing Insights: Lessons from the Asia Pacific
Organizer
Symposium
Co-Chairs
Ian Phau (Curtin University), ian.phau@cbs.curtin.edu.au
Tony Garrett (Korea University), tgarrett@korea.ac.kr
2016 Keio University - GAMMA Joint Symposium
Reshaping Marketing Management in Korea and Japan
10:00-12:00 Nov. 13th, 2016
Co-Organizers
Ikuo Takahashi (Keio University), takahasi@fbc.keio.ac.jp
Eunju Ko (Yonsei University), ejko@yonsei.ac.kr
2016 Sustainable Fashion and Social Learning Platform Symposium II
Sustainable Fashion in Social Learning Platform
Yonsei University
Sponsor
Symposium Chair
Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
charles.r.taylor@villanova.edu
2016 Global Fashion Market Equity Symposium for Traditional Market
Measurement of Fashion Market Equity in Traditional Market
2016 KSMS Doctoral Dissertation Competition
Yongjun Sung (Korea University), gradysung@gmail.com
Hosts
Han-Mo Oh (Chonbuk National University), ice1004@jbnu.ac.kr
Oct. 10th, 2016
Tracks
Track
Chair
Track 1
Interactive Marketing Communication
Yung Kyun Choi (Dongguk University)
choiyung@dgu.edu
Track 2
Marketing in Japan
Changju Kim (Ritsumeikan University)
changju2002@hotmail.com
Junghwa Son (Sejong University)
jhson@sejong.ac.kr
Track 3
Digital Marketing
Alex Jiyung Kim (Ewha Womans University)
alex.kim@ewha.ac.kr
Jae Young Lee (Yonsei University)
jaelee@yonsei.ac.kr
Track 4
Innovation and Strategy
Jina Kang (Seoul National University)
profkang@snu.ac.kr
Track 5
Consumer Brand Relationship
Sujin Song (Korea University)
sjsong1@gmail.com
Track 6
Sustainable Marketing
Juran Kim (Jeonju University)
jrkim@jj.ac.kr
Track 7
Fashion Marketing and Research
Eun Young Kim (Chungbuk National University)
eunykim@chungbuk.ac.kr
Eun Joo Park (Dong-A University)
ejpark@dau.ac.kr
Track 8
Marketing Management
Junyean Moon (Hanyang University, ERICA)
jmoon@hanyang.ac.kr
Track 9
Strategic Market Management
Jongho Lee (Korea University)
jongholee@korea.ac.kr
Track 10
Luxury Brand Consumption and Culture
Yuri Seo (The University of Auckland)
y.seo@auckland.ac.nz
Track 11
Food, Hospitality and Tourism Management
Sunny Ham (Yonsei University)
sham2@yonsei.ac.kr
Track 12
Social Media Marketing
Yonggui Wang (University of International Business and Economics)
Ygwang@uibe.edu.cn
Honglei Liu (Dalian University of Foreign Languages) honglei.liu2010@hotmail.com
Track 13
Emerging Issues in Sport Management
Kihan Kim (Seoul National University)
kihan@snu.ac.kr
Track 14
Culture and Marketing
Sung-Joon Yoon (Kyonggi University)
sjyoon@kyonggi.ac.kr
Track 15
New Normal in China
Guofeng Li (Harbin Institute of Technology), 600726@sina.com
Peng Zou (Harbin Institute of Technology), zoupeng@hit.edu.cn
Track 16
Consumer Behavior and Marketing
Junyong Kim (Hanyang University, ERICA)
junykim47@hanyang.ac.kr
Track 17
Marketing-Deep Emotion & Deep Impact: Consumer Behavior and Neuromarketing
Eun-Ju Lee (Sungkyunkwan University)
dr.eunju.lee@gmail.com
Track 18
Cultural Marketing and Performing Arts
Hwa Suk Lee (Chonbuk National University)
sedona98@daum.net
Jae-Hee Choi (Chonbuk National University)
Yellow7001@hanmail.net
Track 19
Visual Cognition and Consumer Behavior
Sangdo Oh (Yonsei University)
sdoh@yonsei.ac.kr
Track 20
Product Innovation Management and Industrial Marketing
Jaesu Kim (Volvo Group Korea)
kjsint@nate.com
Track 21
Marketing Management in the Global Environment
Jong-Kuk Shin (Pusan National University)
shinjk@pusan.ac.kr
Editor of Proceedings: Jeonghye Choi (Yonsei University)
jeonghye@yonsei.ac.kr
Local Arrangement Committee Chair: Yongjun Sung (Korea University) gradysung@gmail.com
For More Information:
Central Office
Dept. of Business Administration, Changwon National University, 9 Sarimdong,
Changwon, Gyeongnam, Republic of Korea
Tel: +82 55 213 3346; Fax: +82 55 263 9096: e-mail: gammacentraloffice@gmail.com
www.kams.org; www.gamma20.org : www.gammaconference.org http://www.tandfonline.com/rgam
www.tandfonline.com/rgfm