Journal
of Global Fashion Marketing - Special Issue
"New Fashion Marketing & Management in a Post-Pandemic
World"
Extended abstract submission deadline:
August 27, 2021
Full paper submission deadline:
January 15, 2022
Guest Editors:
Hye-Young Kim (University of
Minnesota, Twin Cities)
Sanga Song (Indiana University East)
The
Journal of Global Fashion Marketing (JGFM) is a flagship journal of GAMMA--the
Global Alliance of Marketing and Management Associations. All articles in the
JGFM are published in English. The JGFM is a ranked journal; all articles are
double blind review. JGFM will publish a special issue of JGFM on "New Fashion
Marketing & Management in a Post-Pandemic World" with selected papers
presented in the "New Fashion Marketing & Management in a Post-Pandemic
World" track of "2021 Global Fashion Management at Seoul / 2021 KSMS
International Conference".
While
every sector has been affected by the COVID-19 pandemic in some way, the
apparel and fashion sector has experienced extreme hardships, including drastic
supply chain disruptions and sharp declines in sales and store traffic (Baum
et al., 2020; Chakraborty & Biswas, 2020).
The magnitude of the economic downturn has been unprecedented, and consumers
have been less inclined to devote their discretionary spending to clothes (Thomann,
2020). As a result, major fashion
retailers have faced tough challenges; some of these retailers, such asBrooks
Brothers, Ascent Retail Group, and J. Crew, filed for bankruptcy in 2020, and
experts expect to see more bankruptcies this year (Mehta,
2020; Unglesbee, 2020). Many fashion companies
have struggled to survive, but little information is available regarding how
fashion businesses can secure business continuity and thrive in the
post-COVID-19 world.
In this special issue, we
aim to expand the scope of the relevant multidisciplinary literature to
understand what business practices and consumer behavior will look like
post-pandemic and how fashion businesses can thrive by adapting their
operations and business strategies to minimize threats and take full advantage
of opportunities in the post-COVID-19 world. The following questions are worth exploring:
How can researchers analyze consumer behaviors and industry practices to
provide new insights that can enrich the field? How can marketing practitioners
build upon their pandemic experience and plan their strategies for a
post-pandemic future? We welcome submissions using all methodological
approaches, including empirical, analytical, or conceptual. Papers may be based
on, but are not limited to, the following:
Changes caused by the
pandemic in:
Fashion consumer behavior
Psychological
and/or sociological perspectives of fashion marketing
Digital
and social media marketing
Fashion
branding and communication
Emergent
business models and innovations
Ethics
and socially responsible fashion business and consumer practices
Luxury
fashion marketing
Consumer
behavior and branding from a cross-cultural perspective
Omnichannel
strategies
Global
supply chain management
Game
changing technologies (e.g., AI, VR, AR, MR) in fashion and retail
Health
and well-being of employees in the fashion industry
Submission information
1. Extended Abstract
Submission to "2021 GFMC at Seoul / 2021 KSMS International Conference": Authors should submit
their extended abstracts (Not exceeding 5 pages (single spaced) or 20 pages for
full papers in double space through the conference submission system which will
be open very soon. Submission will be double-blind reviewed. Please do not
include any author information in the submission file.
Manuscript Submission
Guidelines: 2021 Global Fashion Management Conference at Seoul and Reference
Style of GAMMA Journals and Proceedings: https://2021gfmc.imweb.me/index
2. Full Paper Submission to
JGFM:
Submission through the
submission system of the JGFM homepage
Baum, C., Brown, P., Gerstell, E., & Peng, A. (2020). Perspectives
for North America's fashion industry in a time of crisis. McKinsey &
Company.
https://www.mckinsey.com/industries/retail/our-insights/perspectives-for-north-americas-fashion-industry-in-a-time-of-crisis
Chakraborty, S., & Biswas, M. C. (2020). Impact of COVID-19 on the
textile, apparel and fashion manufacturing industry supply chain: Case study on
a ready-made garment manufacturing industry. Journal of Supply Chain
Management, Logistics and Procurement, 3(2), 1-19.
Mehta, A. (2020). "We went way too far", says Gucci as pandemic forces fashion
industry to take stock. Reuters.
https://www.reutersevents.com/sustainability/we-went-way-too-far-says-gucci-pandemic-forces-fashion-industry-take-stock
Thomann, Z. (2020). COVID-19: There is hope for fashion yet. Retail
Customer Experience. https://www.retailcustomerexperience.com/blogs/covid-19-there-is-hope-for-fashion-yet/
Unglesbee, B. (2020). 17 retailers that could go bankrupt as the
COVID-19 era wears on. Retail Dive.
https://www.retaildive.com/news/17-retailers-that-could-go-bankrupt-as-the-covid-19-era-wears-on/586264/
