The 2018
Global Marketing Conference at Tokyo seeks submissions for
Special
Section of the Journal of Advertising on
¡°Social Media
and Luxury Brand Communication¡±
Submission
Deadline of Extended
Abstract:
January
15th, 2018
Submission
Deadline of Full Paper: August 15th, 2018
The 2018
Global Marketing Conference (GMC) at Tokyo will publish a special section on
¡°Social Media and Luxury Brand Communication¡± in the Journal of
Advertising (JA).
The theme of
¡°Social Media and Luxury Brand Communication¡± is emerging as a new area of
advertising in the global community. Offering a creative and innovative
solution, advertising becomes a strategic marketing tool in the luxury brand
management. The 2018 GMC at Tokyo has created a special track that seeks
manuscripts that explore theoretical understanding of global luxury brand
communication through social media. More specifically, this track aims to
explore how luxury brand communication through social media can be theoretically
conceptualized and understood as a process of communication in the global
marketplace.
Topics of
interest include (but are not limited to):
lTheoretical
model of social media and luxury brand communication
lMeasurement
of the perceived luxury value of a product or a brand in social media
communication
lLuxury brand
exposure and effectiveness in social media
lInformation
processing in luxury brand communication through social
media
lSocial and
psychological perspectives of luxury brand communication through social
media
lCelebrity
endorsement in luxury brand communication through social
media
lGender issues
in luxury brand communication through social media
lRoles of
social media and information dissemination and exchange in luxury brand
communication
lStrategic
planning and managing luxury brand communication through social
media
lCross-cultural
issues in luxury brand communication through social
media
lData mining
and big data analytics in luxury Brand communication through social
media
lMeta-analysis
of luxury Brand communication through social media
lQualitative
inquiry on luxury Brand communication through social
media
lTechnology
integration and application in luxury brand communication through social
media
Other forms
of marketing communications in the luxury brand management through social
media
A formal
double blind peer review process will be applied for all of the
submissions.
Submission
Deadlines
Extended
Abstract Submission Deadline: January 15th,
2018
- Authors
should submit their extended abstracts to the Track Chair of ¡°Social Media and
Luxury Brand Communication¡± at the 2018 GMC at Tokyo to be qualified for the
formal full-paper submission to the JA Special
Section.
- Submission
Guidelines of the extended abstract to 2018 GMC at Tokyo can be found
at:
- Only the
papers that are accepted, registered, and presented at the 2018 GMC will be
eligible for the full-paper submission.
- The track
chair will select the best papers presented at the 2018 GMC at Tokyo and invite
the authors to submit their full papers to the JA Special Section on
¡®Social Media and Luxury Brand Communication¡¯ for the formal
review.
- All papers
should be formatted according to the JA Submission Guidelines
(http://www.tandfonline.com/toc/ujoa20/current) and
submitted through ScholarOne (https://mc.manuscriptcentral.com/ujoa). Please
also note in the cover letter that the submission is for the Special Section on
¡°Luxury Brand
Management in Advertising¡± based on the 2018 GMC
extended abstract.
- All
selected full papers are subject to the formal double blind review process of
the JA. The invitation to submit a full paper does not guarantee either
its conditional acceptance or publication.