Cornell Hospitality Quarterly on Service Innovation
Call for Papers:2020 Global Marketing Conference (GMC) Track &
Special Issue ofCornell Hospitality Quarterlyon
Service Innovation and Emerging Technologies in Tourism and Hospitality
Track Chairs/Special Issue Guest Editors:
Kevin Kam Fung So, Ph.D., School of Hotel, Restaurant and Tourism Management, University of South Carolina, Columbia, SC 29208, USA
Xiang (Robert) Li, Ph.D., Department of Tourism and Hospitality Management, Temple University, Philadelphia, PA 19122, USA
Extended abstracts or full papers forconference submissionsmust be received byJanuary 15,2020
The 2020 Global Marketing Conference (GMC) (https://2020gamma.imweb.me/) will be held in Seoul, Republic of Korea, onJuly 9쭯12, 2020. The theme of this year’s conference is “Bridging Asia and the World: New Marketing and Management in a Digitally Connected World.” We warmly welcome submissions for consideration for the “Service Innovation and Emerging Technologies in Tourism and Hospitality” track of the 2020 GMC conference and for a special issue ofCornell Hospitality Quarterly(SSCI, Impact Factor 2018: 2.492).
Over the past 20 years, service innovations and technology-driven advances in the global consumer environment have fundamentally changed the way consumers travel, including their engagement in information searches, their purchase and consumption of tourism and hospitality services, and their post-purchase evaluations. New technologies, coupled with rapidly-evolving consumption patterns, are disrupting the marketplace and profoundly altering competitive dynamics, economic systems, and society; as a result, today’s consumers are searching for, making decisions about, and using products and services in new ways (Moreau et al., 2019). Fueled by such advances, the concept of service innovation has dominated many recent discussions among marketing academics and industry professionals.