Call for Paper: Fashion Marketing in 2020
Asia Pacific Journal of Marketing and Logistic Special Issue
Submission Deadline of Extended Abstract: January 15, 2019
This APJML special issue will include selected papers from research papers presented
at the 2019 Global Fashion Management Conference (GFMC) at Paris, Paris, France,
July 11-14, 2019.
APJML will consider papers selected as the best papers presented in ¡®Luxury Branding¡¯
track of the 2019 GFMC at Paris for possible inclusion of the review process for this special issue.
Fashion branding industry has gone through a transition phase over the past decade. In spite of
the global economic slowdown, the influx of affluent consumers in Asia has embolden
the industry growth. In addition, advances in digital atmosphere as well as the explosion of
social media have influenced the branding strategies, consumer perception and consumption
behaviour. The goal of this ¡®Luxury Branding¡¯ track of 2019 GFMC at Paris is to shed light
on the contemporary issues in fashion branding in Asia and beyond. Special emphasis is made
on understanding the relevant marketing theories and practice. Both academics and practitioners
are cordially invited to submit manuscripts including empirical research, conceptual papers, and
insightful cases studies.
Potential research topics may include (but are not limited to) the application of fashion branding
and marketing theories, methods, or framework to:
Consumer decision-making process
Brand attitude and perception
Advertisement evaluation
Fashion aesthetic
Packaging, labelling, and design thinking
Sustainability in fashion industry
Supply chain and operation management in fashion industry
Luxury branding: contemporary issues
Managing fashion brands in digital space
Consumer-brand relationship in social media
Price and value perception
Ethical fashion consumption
Application of neuro-marketing in fashion branding
Selected papers submitted to the ¡®Luxury Branding¡¯ track of the 2019 GFMC at Paris are
eligible for review to be included in this APJML special issue. Scholar seeking consideration
of their papers for publication in this special APJML issue should submit their extended abstracts
or full papers to the ¡®Luxury Branding¡¯ track of the 2019 GFMC at Paris and notify their intention t
o publish their papers in this APJML special issue to the track co-chair by January 15, 2019.
2018 Global Fashion Management Conference at Paris:
- http://gammaconference.org/2019/
Guest Editors:
Anwar Sadat Shimul, School of Marketing, Curtin University, GPO Box U1987,
Perth WA, Australia 6845. m.shimul@curtin.edu.au
Lau Kong Cheen, School of Business, Singapore University of Social Sciences,
463 Clementi Road, Singapore 599494. kongcheenl@suss.edu.sg
For More Information:
http://gammaconference.org/2019/