Call for Papers:
The 2018 Global Marketing Conference at Tokyo seeks submissions for
Special Section of the Journal of Advertising on
Social Media and Luxury Brand Communication
Extended Submission Deadline of Extended Abstract: January 31, 2018
Submission Deadline of Full Paper: August 15, 2018
The 2018 Global Marketing Conference (GMC) at Tokyo will publish a special section on
Social Media ad Luxury Brand Communication in the Journal of Advertising(JA).
The theme of Social Media and Luxury Brand Communication is emerging as a new area
of advertising in the global community. Offering a creative and innovative solution,
advertising becomes a strategic marketing tool in the luxury brand management. The 2018
GMC at Tokyo has created a special track that seeks manuscripts that explore theoretical
understanding of global luxury brand communication through social media. More specifically,
this track aims to explore how luxury brand communication through social media can be
theoretically conceptualized and understood as a process of communication in the global
Topics of interest include (but are not limited to):
l Theoretical model of social media and luxury brand communication
l Measurement of the perceived luxury value of a product or a brand in social media
l Luxury brand exposure and effectiveness in social media
l Information processing in luxury brand communication through social media
l Social and psychological perspectives of luxury brand communication through social
l Celebrity endorsement in luxury brand communication through social media
l Gender issues in luxury brand communication through social media
l Roles of social media and information dissemination and exchange in luxury brand
l Strategic planning and managing luxury brand communication through social media
l Cross-cultural issues in luxury brand communication through social media
l Data mining and big data analytics in luxury Brand communication through social
l Meta-analysis of luxury Brand communication through social media
l Qualitative inquiry on luxury Brand communication through social media
l Technology integration and application in luxury brand communication through
Other forms of marketing communications in the luxury brand management through
A formal double blind peer review process will be applied for all of the submissions.
Extended Abstract Submission Deadline: January 31, 2018
- Authors should submit their extended abstracts to the Track Chair of Social Media
and Luxury Brand Communication at the 2018 GMC at Tokyo to be qualified for the
formal full-paper submission to the JA Special Section.
- Submission Guidelines of the extended abstract to 2018 GMC at Tokyo can be found at:
- Track Chair: Professor Eunju Ko (Yonsei University), firstname.lastname@example.org
Full Paper Submission Deadline: August 15th, 2018
- Only the papers that are accepted, registered, and presented at the 2018 GMC will be
eligible for the full-paper submission.
- The track chair will select the best papers presented at the 2018 GMC at Tokyo and
invite the authors to submit their full papers to the JA Special Section on Social
Media and Luxury Brand Communication for the formal review.
- All papers should be formatted according to the JA Submission Guidelines
(http://www.tandfonline.com/toc/ujoa20/current) and submitted through ScholarOne
(https://mc.manuscriptcentral.com/ujoa). Please also note in the cover letter that the
submission is for the Special Section on Luxury Brand Management in Advertising
based on the 2018 GMC extended abstract.
- All selected full papers are subject to the formal double blind review process of the
JA. The invitation to submit a full paper does not guarantee either its conditional
acceptance or publication.
Submissions and inquiries should be directed to:
Guest Editor of this JA Special Section:
Professor Eunju Ko (Yonsei University), email@example.com