2022 GBRC *Case & Research' for Undergraduate & Master Students
2022 Global Business Review Competition: Case and Research
Theme: Marketing & Management Transformation in the Age of Discontinuous Innovation
Host: Global Alliance of Marketing & Management Associations
Partners: Korean Scholars of Marketing Science, Korea Economy & Development Institute
2022 Global Business Review Competition Committee Co-Chairs: Prof. Jong-Ho Lee (Korea University Business School) & Prof. Tony Garrett (Korea University Business School)
Global Alliance of Marketing & Management Associations (GAMMA), Korean Scholars of Marketing Science (KSMS) and Korea Economy & Development Institute (KEMDI) proudly announce that 2022 Global Business Review Competition is open to graduate and undergraduate students (except doctoral students) who are interested in studying business practices and theories.
Objective: Making a significant contribution to the advancement of business practice and theory
Topics for competition: Marketing strategy development based on 1) or 2) are required to be submitted.
1) Case study on business practice(s)
2) Academic research on business practice or theory
Submission: MS Power Point format, less than 20 pages excluding title and contents
Award Money:
Award
Award Money + Airplane Ticket
Number of Team(s)
Premier Award
US$ 1.000
1
Excellent Award
US$ 500
1
Honorable Mention
US$ 300
1
Time Table:
1) Submission Deadline: Oct. 11, 2022
2) Announcement of the 1st Screening: Oct. 14, 2022
3) Final presentation and Award Ceremony: At Korea University Business School on Nov. 5, 2022
Qualifications: Undergraduate and graduate student(s), excluding doctoral student(s), in any 4-year college or university in the world
A team should consist of 4 members at maximum from any major
Recommendation signed by his/her or their advising professor is required.
Evaluation Criteria: Expertise, Validity, and Originality Point of View
Legal Matters: GAMMA holds copyrights of submitted materials. Award will be canceled if the winner is found to practice plagiarism.
How to Apply:
1) Application Materials: http://www.kams.org/
2) Submit your application materials and recommendation letter signed by advisor professor to the central office of GAMMA:
gammacentraloffice@gmail.com
2022 GBRC Committee Co-Chairs: Prof. Jong-Ho Lee (Korea University Business School),jongholee@korea.ac.kr& Prof. Tony Garrett (Korea University Business School), tgarrett@korea.ac.kr
More Information:
Central Office, Global Alliance of Marketing & Management Associations